The 14 Wisdoms of Johan Cruijff
Voetbal International
To honour and celebrate the life of Johan Cruijff, the Dutch magazine Voetbal International asked me and Matthijs Trenité to design a visual online story about the 14 wisdoms of the Dutch soccer legend. This online special was to be the first time the magazine experimented with online visual storytelling.
The 14 Wisdoms of Johan Cruijff
Voetbal International
To honour and celebrate the life of Johan Cruijff, the Dutch magazine Voetbal International asked me and Matthijs Trenité to design a visual online story about the 14 wisdoms of the Dutch soccer legend. This online special was to be the first time the magazine experimented with online visual storytelling.
The 14 Wisdoms of Johan Cruijff
Voetbal International
To honour and celebrate the life of Johan Cruijff, the Dutch magazine Voetbal International asked me and Matthijs Trenité to design a visual online story about the 14 wisdoms of the Dutch soccer legend. This online special was to be the first time the magazine experimented with online visual storytelling.
Role
Designer
SKills
Art direction
Sketching
Visual storytelling
The challenge
The goal of this project was to create a new visual story format and test it right away with a series of articles about Johan Cruijff.
The goal of this project was to create a new visual story format and test it right away with a series of articles about Johan Cruijff.
The goal of this project was to create a new visual story format and test it right away with a series of articles about Johan Cruijff.
Disclaimer: I was not authorized to use any photographs of Johan Cruyff that we used in the special on my website due to the right of publicity. I respect this legal right, and instead, I used old sports photography to best replicate the experience of the articles.
Disclaimer: I was not authorized to use any photographs of Johan Cruyff that we used in the special on my website due to the right of publicity. I respect this legal right, and instead, I used old sports photography to best replicate the experience of the articles.
Disclaimer: I was not authorized to use any photographs of Johan Cruyff that we used in the special on my website due to the right of publicity. I respect this legal right, and instead, I used old sports photography to best replicate the experience of the articles.
Chalkboard sketches
How do we explain the wisdom of Cruijff in typical Cruijff manner? Inspired by chalkboard sketches, I created a library of hand sketched elements.
How do we explain the wisdom of Cruijff in typical Cruijff manner? Inspired by chalkboard sketches, I created a library of hand sketched elements.
How do we explain the wisdom of Cruijff in typical Cruijff manner? Inspired by chalkboard sketches, I created a library of hand sketched elements.
14 stories
How to merge 14 stories into a big collection that allows readers to read every story separate or everything at once?
How to merge 14 stories into a big collection that allows readers to read every story separate or everything at once?
How to merge 14 stories into a big collection that allows readers to read every story separate or everything at once?
The response
Paying readers of the magazine reacted positively to this new type of article and expressed that these articles make their subscription worth the monthly fee. Voetbal International continued exploring this new avenue.
Paying members reacted positively to this new type of story and the magazine continued to explore this new avenue
The response
Paying readers of the magazine reacted positively to this new type of article and expressed that these articles make their subscription worth the monthly fee. Voetbal International continued exploring this new avenue.
Paying members reacted positively to this new type of story and the magazine continued to explore this new avenue
The response
Paying readers of the magazine reacted positively to this new type of article and expressed that these articles make their subscription worth the monthly fee. Voetbal International continued exploring this new avenue.
Paying members reacted positively to this new type of story and the magazine continued to explore this new avenue
Jasper Bunschoten
Digital product designer
I help companies and individuals to explore, design and strategise their new products and services. My strength lies in bridging the gap between abstract ideas and tangible concepts.
In my work I always aim to explore how things can be fundamentally different from the ways we already know. Deeply understanding the challenge at hand and searching for inspiration in unusual places are important steps in my creative process. When analysing possible solutions, I always consider the impact on our global society and planet as a whole.
Themes I find important are mental- and physical wellbeing & creating connection between people, society and our natural ecosystem.
Besides my passion for design, I like sports, nature, reading, photography, building stuff with my hands and learning new things.
Jasper Bunschoten
Digital product designer
I help companies and individuals to explore, design and strategise their new products and services. My strength lies in bridging the gap between abstract ideas and tangible concepts.
In my work I always aim to explore how things can be fundamentally different from the ways we already know. Deeply understanding the challenge at hand and searching for inspiration in unusual places are important steps in my creative process. When analysing possible solutions, I always consider the impact on our global society and planet as a whole.
Themes I find important are mental- and physical wellbeing & creating connection between people, society and our natural ecosystem.
Jasper Bunschoten
Digital product designer
I help companies and individuals to explore, design and strategise their new products and services. My strength lies in bridging the gap between abstract ideas and tangible concepts.
In my work I always aim to explore how things can be fundamentally different from the ways we already know. Deeply understanding the challenge at hand and searching for inspiration in unusual places are important steps in my creative process. When analysing possible solutions, I always consider the impact on our global society and planet as a whole.
Themes I find important are mental- and physical wellbeing & creating connection between people, society and our natural ecosystem.